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How to structure the Shopify e-commerce website category

by RentSF

It is very difficult to construct an e-commerce website. If the planning is not good at the beginning, a lot of trouble will arise later. The most important thing for building e-commerce websites is to ensure a good user experience. Let users find the content they want in the simplest and most direct way.

Therefore, the design of the navigation bar needs to be very flat and simple. Let the user find the product he wants easily and quickly.

This is not an easy task, because as products and categories increase, it is very difficult to guide users to the most accurate page with the least navigation. The more products there are, the more sub-categories will increase, and the more categories, the navigation will be very cumbersome, and the user experience will be very bad. If multiple comprehensive sub-categories are aggregated into one larger category, it may also allow users to see products that are not what they want, and it will also bring a very poor user experience.

In fact, it is far more than that simple. In fact, it is very convenient to find the sub-categories you want on the category page. Many filters allow you to choose the products you want. I personally think that this is fine, but not the best. But this big name doesn’t matter, it has a strong magnetic field.

For the structure of the website, the most important thing is to enhance the user experience. The user can find the product he wants in the simplest and fastest way. This is very good architecture.

Secondly, it is about the importance of SEO. Unlike some content sites such as blogs, e-commerce sites have very little page content, and each will have a lot of duplicate content. As a result, search engines include a large number of pages with duplicate content.

A lot of duplicate content will lead to a lot of keyword conflicts. For example, in a very subdivided category, the keywords between products are very similar, and they are likely to be the same. Search engines such as Google will index and rank these pages. At this time, there will be a very embarrassing situation. The keywords of the page you want to rank for are robbed by other pages, and that page may not necessarily bring you the best conversion or the highest profit. This is very cumbersome.

Second, the e-commerce product update iteration speed is very fast. Especially in the apparel industry, products are updated so quickly, a product page is iterated as soon as it ranks a bit, isn’t it a waste of work?

Therefore, at this time, the classification of the architecture is very important. If some extremely similar products are stored in the same sub-category, and this category is made into a keyword landing page, then even if the product is updated and iteratively, we can be calm. We only need to add new products to this category and delete the obsolete products from this category, so that it can be resolved.

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