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Logo creation: things to consider before deciding

by RentSF

If you have thought about creating a logo for your business, you have realized that the offer is a plethora of logo banks, independent graphic designers, agencies … There is something to lose its Latin. Here are some tips for choosing the offer that will not penalize you in the more or less long term.

Check delivery formats

This might seem surprising to you, but the first thing to check, before even talking about design, is the delivery format (s) planned for your logo.

There are two types of images: vector images or bitmaps. They do not have the same properties and for the logo of your company, this can have consequences.

Bitmap images are the images in the formats you are probably familiar with: .jpg, .jpeg, .png, etc. These images are made up of pixels (dots) that are not visible in the original form of the image. On the other hand, if you try to enlarge it (for a sign for example) or to shrink it (for advertising objects), the image will quickly pixelate and lose its sharpness or even become unusable.

Vector images are made up of vectors linked together by mathematical formulas. If you make it bigger or smaller, all segments will adjust proportionally to keep the image sharp. The only vector images are created in .ai, .eps or .pdf formats. But be careful, it is not enough to register them with such extensions, they must have been designed as vectors from the start.

It is possible to vectorize a bitmap image but it requires time and specific skills on the one hand and it can lead to loss of elements on an existing image.

If you don’t want any unpleasant surprises, choose an offer that will offer you a vector logo from the start. You can then use it as you see fit later.

How to recognize a good logo?

When it comes to design more generally, there is no rule of thumb that will allow you to find THE ultimate logo. But here are some tips that can help you with your choice.

The first is to build on strong identity, it will play a capital role in the success of your business. It is based on your logo which will then decline the choice of colors and the appearance of the visuals that you will use. Because a strong visual identity will reassure Internet users about the professionalism of your business.

To make sure you’re choosing a good logo, make sure it meets the following points:

  • a simple and readable logo: it must be easy to identify and recognize for your customers
  • a unique logo: it should not remind you of another company and represent you
  • a consistent logo: it must represent your company values ​​to your customers and support your message in a positive way
  • an adaptable logo, as we have just seen, on all media

If your logo meets all the criteria we just saw, then you are on the right track. So take the time to study all your proposals and make no choice without thinking about your customers and your target.


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