If you manage your business Instagram account, you’ve got to have at one point or another asked yourself one of these questions: What am I going to post today? How can I save time by planning my posts in advance? Are people going to like what I want to offer them?
While every business is unique, the way they think about their Instagram posts is the same. We’re going to share 5 tips to help you find what to post on your Instagram profile. At the end of this article, you will have ideas for posts for YOUR business that will appeal to YOUR target audience.
1- Define your goal
Each of your posts should help you achieve your goal, so it is essential to set it clearly.
Here are some questions to help you do that:
- why do you use Instagram for your business?
- what is your goal?
- how can you help your audience?
Having an Instagram account for your company can have several goals:
- build a community that has the same values as your company (and that can therefore become future customers)
- build trust
- find your ideal clients
- show your products
- helping people
- or anything else related to YOUR business
Depending on your goal, your posts will be different. Your best bet is to write down your goal.
If, for example, your goal is to build trust with your audience, you can offer: posts showing your expertise, behind the scenes to showcase your company, your process, customer testimonials, or even before / after.
If you’ve chosen to help people, you’ll be able to post tips and tricks, tutorials, or Q&A.
That’s why you need to clearly define your goal.
2- Talk about the subjects on which you want to be known
Now that you have an idea of the type of post you are going to offer, the next step is to choose the topics on which you want to be (re) known.
Pick a few themes (we advise you not to go beyond 5 at the start) and post regularly.
Be selective. This will allow people to understand what your account is about and what interest they will find in following you. It will also help you organize your #pasdestress content strategy. If you don’t focus a little, you’re going to have a hard time creating content on a regular basis, and your audience will have a hard time understanding what you’re doing on your profile.
Let us take a more concrete example. Let’s say you’re a hairdresser, you could choose these 3 topics: inspirational photos to let your community know about the latest trends, before/after photos (to reassure your potential clients about your ability to satisfy them and show them your artistic side ), funny or inspirational quotes about beauty and hair (to show your personality).
You have understood the principle. Now let’s see how to apply it to YOUR business.
3- Post what your consumers want to see
You need to understand what motivates, inspires, or triggers a reaction in your consumers.
What could you suggest to them that would touch them to make them want to follow you?
Here are some questions you need to ask yourself to find the answer:
- What motivates and inspires your target?
- What are their biggest problems?
- What are they trying to achieve?
If you can’t answer these questions yourself, feel free to ask a question directly in Stories on Instagram. You will thus have the direct answer of the interested parties.
4- Post what you would like to see if you were a prospect
Put yourself in the shoes of your prospects or your customers. If you were looking for a product similar to yours, what would you like to see, learn or know?
Take some time to think about what you need to know and then write down your ideas.
5- Only deal with subjects that you understand
Posting content on Instagram that doesn’t interest you is no fun. Don’t be afraid to be yourself.
If you’re passionate about a topic, so should your audience. If you are you, your audience will not hesitate to interact with you.
Share your expertise and your passion: say what you love to do/create, tell your story, your know-how, what you are learning, your flagship products …
Using Instagram is not that difficult, although it is not all about posting photos as you wish. We make a big deal out of it when we just have to prepare our subject well in advance. Planning is an obligation to get out of this. This will save you time and energy.
