Having a modern, efficient website that has quality content is the first step in finding potential customers on the internet. Unfortunately, your site may not instantly rank at the top of search results pages.
But there is an online advertising solution to quickly garner many visits to your website and to start having your first customers.
What is internet advertising?
Online advertising allows the Internet to be used as an advertising medium, in order to publish your ads on various websites and/or on search engine results pages.
It usually takes the form of banner ads in graphic form, or sponsored links in textual form.
It can also take other forms, such as e-mailing (promotional e-mails) or affiliation (promoting your products or services within a network of partner sites).
For businesses, internet advertising makes it possible to target a large audience at a much lower cost than that of traditional media (television, radio, press, etc.). In addition, it is possible to use very precise audience targeting for your ads, especially on social networks, which will allow your message to be broadcast to the audience most likely to be interested in your products or services.
Advertising on the internet helps to achieve business objectives, but it is also very effective in increasing the notoriety and the brand image of a company.
A business that uses online advertising is often seen as more credible than a business that doesn’t.
The importance of online advertising
Online advertising is the main source of traffic for e-commerce sites.
Advertising has always played a very important role in the lives of consumers because it helps them find the best products they need.
For the company that uses it, advertising not only increases sales but also increases its visibility to make consumers aware of its products or services. Indeed, it helps to increase traffic on its website to an audience that is likely to buy what you offer.
Without advertising, your site, although modern and efficient, may not generate many visits without having worked and optimized its natural referencing. Advertising, therefore, becomes necessary to quickly generate traffic and convert your visitors into customers.
Each company must have a budget devoted to communication and in particular for advertising because it aims for 3 results:
- Promote your business, gain notoriety, compete with your market
- Promote a product or service
- Convert your prospects into customers (encourage your target to buy)
When launching a new product or service, advertising contributes half of the sales.
Reasons to advertise on the internet
Good value for money
Advertising on the web makes it possible to reach a very large audience at a lower cost.
In addition, it allows you to pay only for the traffic actually generated by advertising campaigns (per click), which is impossible with traditional poster campaigns or via the written press.
Online advertising allows you to set the amount you want to invest according to your goals.
Varied media and many possibilities depending on the objective
There are many tools available for online advertising. The challenge is then to select those which are the most appropriate according to your target.
Among the most used advertising platforms on the web, we find in particular:
- Google ads
- Bing Ads
- Facebook Ads
- Linkedin Ads
- Twitter Ads
It is possible to advertise on the pages of search engines and their network of partner sites, but also on social networks depending on the browsing habits of your potential customers.
For advertising campaigns on the pages of search engines like Google, it is necessary to choose relevant keywords that will allow your ad to appear at the top of the search results.
It is possible to reach your prospects when they are looking for your products or services on the internet and thus maximize your chances of converting them into customers.
A better understanding of its target
Online advertising allows you to collect various information about your prospects, such as their age, location, gender, or even their centers of interest. This better knowledge of your potential customers makes it possible to offer them an adapted message which is more likely to impact them.
Why go through an agency to do e-advertising
Setting up an advertising campaign on the internet should not be done lightly. Although the use of advertising tools has been greatly simplified, the creation of advertisements must be linked with a thoughtful strategy. Without this, the campaign risks generating a lot of traffic on the company’s website, without generating sales or making contacts.
Online advertising offers many creative and sometimes sophisticated formats. The message can consist of text with still images or in the form of animations. The expertise of an agency like ours then makes it possible to set up a real customer acquisition strategy with professional-quality visuals.